Pingliang is located in eastern Gansu Province, at the intersection of Shaanxi, Gansu and Ningxia provinces. Since ancient times, it has been a strategic location that "warring states competed for", and an important town along the old "Silk Road". Nicknamed the "dry port of Gansu", Pingliang has a long history and rich culture, with deep tourism and cultural heritage as the eastern endpoint of the North Line of the Ancient Silk Road.
It is home to national scenic areas, China's first 5A tourist attraction, a national geo-park, Kongtong Mountain - the foremost Taoist mountain in China, Wangmu Palace in Jingchuan Hui Mountain - residence of the foremost Queen Mother of Chinese mythology, Lingtai - the foremost sacrificial altar to ghosts in China, and Huating Lotus Terrace - the foremost altar for emperors' sacrifice to heaven.